I’ve done a lot of crazy things that led up to launching Enloop, a trend that started at a young age. When I was a kid I strung a rope between two trees so I could perfect my tightrope walking skills. Life is splendidly simple when you’re ten.
Frankly, my outlook hasn’t changed much. I have a scale that I use for my ideas. If I have ten crazy ideas a day and fail at nine of them, then I believe I’ve succeeded wildly for that day. I prefer to think that if I’d not failed nine times I may not have arrived at that tenth gem of an idea.
Any idea that might turn out to be a gem is worthy of possible failure. Those other nine really weren’t failures. I prefer to think of them as trial balloons.
This thought process was essential in dreaming up and launching Enloop. Having the gall to pursue a potentially crazy idea on a large scale is not for the faint of heart. The key is to limit your risk by knowing when to let the lesser ideas go.
But the simple truth is that not trying at all is the easiest form of failure. My advice? Find a risk-free way to test your ideas. Then set the balloons free.